BUSINESS LESSON: I recently did a major research and writing project for a first-time law firm client in California who found my company through an internet search -- 433 cases with a 40-page analysis. It almost killed me (just ask my friends and staff). I significantly exceeded our flat fee (which meant I was working for free) and we kept pushing the due date. But, I committed to the project and to delivering the wow-factor. I worked on it all throughout my recent vacation (as displeasing as it was to my family). I never stopped. I never cut corners. I never compromised the quality of the work product. Because, in the end, that is all that matters - quality. And, in return, I received the following message from the client which made it all worthwhile:
"I've been a practicing lawyer in California for almost fifty years. I can honestly say that in those five decades I have seen some great and tons of mediocre and downright awful briefing. However, your work stands out as truly exceptional. You exactly defined what we wanted and delivered precisely what I needed to assist our trial counsel in pending litigation. I just couldn't let the opportunity pass without directly extending my personal appreciation."
This attorney then offered to recommend my services to a list of amazing clients and ended by stating, "My adage is when you find great quality people do your best to help them flourish professionally. I've always practiced that adage and it bears fruit - find a penny, lend a penny."
MORAL OF THE STORY: Focus on doing the best work every time for every client. Period. And, we should all adopt Greg's adage in our business relationships. Oh, wait, one more thing, use a great marketing company like The MOD Pros who will successfully achieve SEO on your digital marketing so a company on the other side of the country will be able to find your business.
